Whatsapp API Message Template
⚡ Message Templates are pre-approved message formats used in WhatsApp Business API for sending notifications, alerts, and promotional campaigns to customers outside the 24-hour session window.
Pre-Approved by WhatsApp
Every template needs approval from WhatsApp before use.
Avoids spam and ensures compliance with WhatsApp policy.
Personalization with Variables
Use placeholders like {{1}}, {{2}} to add customer-specific details.
Example: “Hi {{1}}, your order #{{2}} is shipped.”
Personalization with Variables
Use placeholders like {{1}}, {{2}} to add customer-specific details.
Example: “Hi {{1}}, your order #{{2}} is shipped.”
Multi-Language Support
Templates can be created in multiple languages for global campaigns.
Marketing
Send promotions or information about your products, services or business.
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Custom
Send promotional offers, announcements and more to increase awareness and engagement. -
Form
Send a custom form for lead generation, registration or re-engagement. -
Product messages
Send messages about your entire catalogue or multiple products from it. -
Carousel messages
Send single text message accompanied by a set of up to 10 carousel cards in a horizontally scrollable view.
Utility
Send messages about an existing order or account.
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Custom
Create your own message. -
Order detail message
Send message with order details and payment options. -
Order status message
Send message with order status
Authentication
Send codes to verify a transaction or login.